Very few companies measure their scope 1,2 & 3 carbon emissions. Net zero and all other claims mean very little till we have transparent system with real traceability & accountability.

Our scoring methodology is qualitative, based on experiencing the brand products first-hand.  We also reach out to the brand founder to understand what steps they have taken towards sustainability.
We have carefully developed a framework where we rate brands for 2★ on these 5 criteria :

1: Raw materials
- What are the product made of ?
- Who are the suppliers for raw materials and where do the raw materials come from ?
- Are the ingredients recycled or up-cycled ?
- Are the ingredients vegan or plant-based ?
- Are the ingredients organically grown (Non-GMO) and chemical free ?

2: True Cost of production
- Have they measured their carbon impact ? (Scope 1, 2 & 3 emissions)
- How is energy conserved if at all ? Is renewable energy used ?
- Are they ethically made and Fair Trade certified?

‍3: Relationships
- Is there inclusiveness and diversity at all levels in the organisation ?
- Do the workers get fair wages ?
- Supplier workplace code of conduct ?
- How are they giving back to the community ?

‍4: Packaging
- Materials for primary packaging and secondary packaging (Plastic free) ?
- Is it reusable or recyclable?
- Is it compostable or biodegradable?
- Is there any reverse logistics model at play?

5: Slow love
- Governance principles of the organisation ?
- Are the product essential, functional, minimal and timeless ?
- Have they measured the carbon emissions during the life cycle of the product ?
- How durable is it compared to industry benchmarks ?
- Can it products be reused, recycled or up-cycled ?
- Long-term effect of the products on the planet ? (Biodegradable, Decomposable, Compostable)
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